Mini Marketing

Neilsen help homogenize our entertainment, news and educational programming by tabulating audience reactions. They track demographics of who is watching, whether channels change during commercials, whether the program is viewed in one sitting, paused, deleted from a DVR. And the more we multitask with browsing devices while we give selective attention to television, the more information can be gathered. And networks use that data to cancel or renew, make spin-offs, how to distribute DVDs or streaming reruns, or to do more PR. Now, they’re getting into the election game. Who watched debates, when did their attention lag? What are the pertinent issues to viewers, then? Not what priorities will ultimately enrich the world dialogue and commerce?


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